Citroen uses scents as C4 incentive.(News)(Brief Article)

Automotive News Europe,  October, 2004  by Saint-Seine, Sylviane de

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Byline: Sylviane de Saint-Seine

Citroen has added a fresh incentive to lure buyers to its C4 - a perfume dispenser.

The dispenser, which fits in an air vent on C4 dashboards, diffuses nine fragrances including citrus, mint, cinnamon and ginger into the cabin from a replaceable cartridge.

The device was developed for Citroen by Parfum d'Image, a French ...

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