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Industry: Email Alert RSS FeedDaihatsu plans to double sales in Europe; Japanese automaker aims for 70,000 sales by 2008.(News)
Automotive News Europe, October, 2004 by Weernink, Wim Oude
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Byline: Wim Oude Weernink
Daihatsu aims to more than double its sales in Europe to 70,000 units a year by 2008.
The Japanese maker of minicars and small cars, which is 51 percent owned by Toyota, is preparing a relaunch in Europe.
Daihatsu sold 27,333 cars in Europe last year, up 11.3 percent from 24,553 in 2002. Daihatsu's European sales are mainly in the UK, Germany, Italy and the Netherlands.
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"When I saw that our European efforts were not profitable enough, I decided to make a re-start," Takaya Yamada, president of Daihatsu Motor Co., said in an interview ...
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