Automotive Industry
Industry: Email Alert RSS FeedGermans view Chrysler as a drain on M-B.(Mercedes-Benz)
Automotive News Europe, November, 2004 by Meiners, Jens
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Byline: Jens Meiners
The German auto industry largely considers Chrysler group to be a complete drain on DaimlerChrysler, siphoning cash, resources and senior executives' attention from the core brand - Mercedes-Benz.
Ask a German automotive expert if Chrysler has made positive contributions to D/C since the 1998 merger and the most common response is, "Are you serious?"
"Mercedes-Benz has given much and gotten nothing in return - until now," says Ferdinand Dudenhoffer, a professor at the University of Applied Science in Gelsenkirchen, Germany.
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