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Industry: Email Alert RSS FeedBill Ford is firmly in the driver's seat.(Talk From The Top)
Automotive News Europe, November, 2004 by Brown, Peter
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Byline: Peter Brown, Amy Wilson
Since taking over the family business on October 30, 2001, William Clay Ford Jr. (usually known as Bill Ford) has worked to turn around the US automaker.
Bill Ford, the great-grandson of company founder Henry Ford, has spent a lot of time trying to undo the damage caused by his predecessor Jacques Nasser's strategy to turn Ford into a consumer company.
When Bill Ford replaced Nasser, Ford Motor Co. was losing billions of dollars, its employees were demoralized and the quality of its vehicles was suffering.
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Initially many doubted Bill ...
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