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Industry: Email Alert RSS FeedKalbfell goes to Alfa despite Panke's plea to stay at Rolls; Ex-BMW executive will fight to revive Italian carmaker.(Column)
Automotive News Europe, November, 2004 by Ciferri, Luca
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Byline: Luca Ciferri
A personal plea from BMW Chairman Helmut Panke failed to persuade Karl-Heinz Kalbfell to remain as head of Roll-Royce.
"I said 'Karl-Heinz, don't just think rationally. Also listen to your heart, where BMW is written,' " said Panke.
But Kalbfell decided to leave the BMW group, where he has worked since 1977. On January 1, he begins his bid to revive Fiat's struggling Alfa Romeo brand.
"I will need all my muscles in my new job," said Kalbfell.
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Kalbfell, 55, is available to become the Alfa Romeo brand boss in January only ...
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