Automotive Industry
Industry: Email Alert RSS FeedCitroen head says brand is no longer No. 2 to Peugeot.(Talk From The Top)
Automotive News Europe, November, 2004 by Saint-Seine, Sylviane de
Byline: Sylviane de Saint-Seine
Claude Satinet, Citroen's managing director and member of the triumvirate that runs PSA/Peugeot-Citroen, has presided over a spectacular revival of the brand.
Long considered the Cinderella within France's car groups, Citroen is now moving in sync with sister company Peugeot. Its sales rose 54 percent to 1.37 million units in 2003.
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Satinet took the helm at Citroen in 1998. An engineer by training, the 60-year-old Satinet has spent almost all his professional life at the company, starting with the information technology department in 1973. ...
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