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Designers pursue elusive `J-Factor'.(News)

Automotive News Europe,  November, 2004  by Treece, James B.

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Byline: James B. Treece

While working at Toyota's design studio in France, Wahei Hirai had a revelation.

"I don't know why, but German cars look very German; French cars look very French; and Italian cars look very Italian," the company's top designer says. "Why don't Toyota cars look more like a Japanese car?"

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Toyota Motor describes that Japanese design originality as the "J-Factor." It incorporates everything from traditional Japanese art to high-tech industrial design. Drawing from it, Toyota Motor has set design themes for its two brands: ...

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