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Automotive News Europe, December, 2004 by Kisiel, Ralph
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Byline: Ralph Kisiel
Audi may have pulled the trigger too quickly on Axel Mees, who was vice president in charge of Audi of America for only eight months.
Abruptly fired November 17 for publicly criticizing Volkswagen's ill-fated foray into the luxury segment, Mees is a strong believer in the Audi brand.
Mees, who took over at Audi of America on March 1, relished being Audi's brand leader in the US and Canada.
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"I am an Audi person, and I'm convinced that the power of a brand is very important," Mees said at a press event November 8. But his belief in brand is ...
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Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »