Automotive Industry
Industry: Email Alert RSS FeedEuropeans boost US capacity.(News)(Brief Article)
Automotive News Europe, December, 2004 by Thisdell, Dan
Byline: Dan Thisdell
Europe-built luxury brands are most affected by the weak dollar. The US is often their largest market. But coping strategies vary.
* BMW raised North American production. Since 2000, BMW has increased US capacity by 76,000 units, estimates AutoFacts. BMW is fully hedged against the dollar this year and a third hedged in 2005.
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* DaimlerChrysler will double US capacity to 160,000 units. A spokeswoman said almost all 2004 foreign currency exposures were hedged, but hedge rates deteriorate the longer the dollar is weak "and put increasing pressure on ...
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