Automotive Industry
Industry: Email Alert RSS FeedThe women who changed Volvo.(car for women)
Automotive News Europe, January, 2005 by Wernle, Bradford
 | Content provided in partnership with |  |
Byline: Bradford Wernle
Volvo's YCC (Your Concept Car) began as a conversation between two women in a doorway at a company seminar here. The seminar topic was: How Volvo should cater to women customers.
Little did Volvo employees Camilla Palmertz and Catarina Munck af Rosenschold realize when they began talking about a car designed by an all-female team on October 21, 2001, that their conversation would change the culture of Volvo Car Corp.
- Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »
The sleek coupe that resulted from that conversation would challenge the way the male-dominated industry thinks about women customers ...
Read the rest of this article with a Free Trial at HighBeam Research.Find Research Guides for:
Find Featured Titles for: Business
- Academy of Marketing Science Review
- Accounting Historians Journal, The
- Accounting History
- AgExporter
- Agricultural Research
- Agricultural and Resource Economics Review
- Air Force Comptroller
- Air Safety Week
- Airline Industry Information
- American Demographics
- American Journal of Potato Research
- Architectural Review, The
- Asian Economic News
- Entrepreneur
Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »