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Industry: Email Alert RSS FeedThe end of German design.(Opinion)(Column)
Automotive News Europe, January, 2005 by Meiners, Jens
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Byline: Jens Meiners
I lament the passing of the German tradition in automotive design. A study of virtually all recent offerings from carmakers such as Audi, BMW, Mercedes-Benz and Volkswagen reveals that there is little, if anything, that identifies them as the offspring of a specifically German school of design.
German design is characterized by restraint, simplicity and functionality.
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There is always a certain solidity, and every detail serves a purpose. You find it in the furniture of Rolf Benz and the architecture of Oswald Mathias Ungers. But you can't find it in ...
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