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If you can't beat them join them: PSA bites the bullet, goes 4X4.(Opinion)(Peugeot S.A.)(sport utility vehicles)

Automotive News Europe,  February, 2005  by Saint-Seine, Sylviane de

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Byline: Sylviane de Saint-Seine

After years of dithering, PSA/Peugeot-Citroen is finally taking the plunge and adding a sport-utility to its range.

Among volume carmakers, PSA bucked the trend the longest. Even financially-pressed Fiat last year said it would sell SUVs.

PSA's reasons for shunning SUVs were sounding increasingly weak as customers across the planet went for "the big ones."

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Sure, 4X4s aren't needed to cruise along Regent Street, the Champs-Elysees or the Via Veneto. Clearly they guzzle gas, emit CO2, and harm the ozone layer. True, in a crash ...

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