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Industry: Email Alert RSS FeedSmart holidays; Mercedes brand sweetens deal for its Roadster.(News)(sales promotion)(Brief Article)
Automotive News Europe, February, 2005 by Meiners, Jens
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Byline: Jens Meiners
Smart, which had made it a point to abstain from offering incentives, is offering free vacations to promote its slow-selling Roadster and Roadster-Coupe models in Germany.
Anders Sundt Jensen, marketing and sales director at Smart, didn't want to call the offer an incentive.
Emotional appeal
Smart spokesman Hubert Kogel said: "We want to reach the customers on an emotional level because no one buys such a car for rational reasons."
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He added that, "Fun cars like the Roadster are not sales hits in economically difficult times." ...
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