Automotive Industry
Industry: Email Alert RSS FeedA long-overdue wake-up call at Mercedes-Benz.(Opinion)
Automotive News Europe, March, 2005 by Lapham, Edward
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Byline: Edward Lapham
The more you hear about what Eckhard Cordes is doing to fix Mercedes-Benz, the clearer it becomes that the brand had fallen into serious disrepair.
The latest step by Cordes is a [euro]4 billion cost-cutting program.
It includes a reduction in the number of Mercedes vehicle architectures from 21 to 16 over the next 10 years and a simultaneous increase in the number of models derived from each architectures.
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That also means working closer to develop synergies with the Chrysler side of the DaimlerChrysler family, where Dieter Zetsche and Wolfgang ...
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