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Industry: Email Alert RSS FeedNew Civic aimed at younger buyers.(News)(Brief Article)
Automotive News Europe, March, 2005
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Byline: Dan Thisdell
Honda wants to win over younger buyers with a new, sleeker Civic.
Restoring the lower-medium segment Civic's sporty character should make it appeal to the "young and the young at heart with a passion to drive," said Shigeru Takagi, Honda Europe's chief operating officer.
Typical Civic buyers are currently in their 50s, but the new car should appeal to younger customers, he said.
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The new Civic was unveiled as a near-production concept at the Geneva show. Production will begin by the end of the year at Honda's factory in Swindon, England. ...
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Most Popular Articles in Autos
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- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
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