Giugiaro overshadows the Fiat Croma launch with an attractive alternative.(News)(Giorgetto Giugiaro)

Automotive News Europe,  March, 2005  by Ciferri, Luca

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Byline: Luca Ciferri

Fiat's launch of its new flagship model, the Croma, was partly overshadowed by Italian design legend Giorgetto Giugiaro.

At Fiat's stand, many show visitors were unimpressed by the bland-looking production Croma that marks Fiat's return to the upper-medium segment.

Over at the Italdesign Giugiaro stand, the Italian design house exhibited an upscale interpretation of the Croma that many visitors thought it looked much better than the production model.

Giugiaro designed the first-generation Croma, which achieved sales of about 450,000 units during its ...

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