Automotive Industry
Industry: Email Alert RSS FeedNissan Europe looks to brand-build in UK; New TV campaign creates a series of 24 1-minute ads.(News)(Nissan Europe N.V.)(Brief Article)
Automotive News Europe, March, 2005 by Hall, Emma
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Byline: Emma Hall
Nissan is using intrigue to try to boost its sales and change its image in the UK.
Nissan Europe is airing a series of 24 one-minute spots on a British cable and satellite network on Sunday evenings. The commercials began airing in January and will appear until June.
The ads begin with the main character reading a letter. He gets emotional then departs in a Nissan Murano. A series of adventures follow involving other new or new-generation Nissans: the Pathfinder, Navara pickup and 350Z Roadster.
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The campaign borrows from the road-movie genre that made ...
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