Bang & Olufsen takes ride in Audi.(News)(Brief Article)

Automotive News Europe,  April, 2005  by Widmann, Werner

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Byline: Werner Widmann Automobilwoche

Home entertainment specialist Bang & Olufsen is entering the in-car audio market to make up for losses in its core business.

Audi will offer a 14-speaker, 1,100-watt B&O audio system as an option in the upper-premium A8 starting late this year.

The system, which will debut in September at the IAA in Frankfurt, will cost "a few thousand euros," said Audi Chairman Martin Winterkorn.

Audi is B&O's first partner, but the Danish company aims to work with ...

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