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Industry: Email Alert RSS FeedRolls-Royce expects long-term profitability.(News)
Automotive News Europe, April, 2005 by Meiners, Jens
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Byline: Jens Meiners
Rolls-Royce must sell more than 1,000 cars annually to be profitable, says its former head.
The trouble is, last year the BMW-owned ultra-luxury brand sold 792 units of its only model, the Phantom.
But Stefan Krause, BMW's board member in charge of finance, believes Rolls-Royce will become profitable in the long term, helped by two new models, a stretched Phantom and a convertible.
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"We calculate the margins over the entire model cycle. If we miss the target in one year, we have to exceed it in the future," Krause said at the company's ...
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