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Toyota design breaks from clay and foam.(News)

Automotive News Europe, April, 2005 by Stein, Jason

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Byline: Jason Stein

Toyota's technical center here is pushing for product development that eliminates full-sized foam or clay models.

The lessons learned could help Toyota reduce the use of prototypes in its other design centers, including one in Brussels.

Toyota already has skipped several traditional steps in developing a concept vehicle, and that could happen more often. With product life cycles declining rapidly, the savings in development time and money could be significant for automakers chasing hot designs.

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Automotive Industry

Toyota design breaks from clay and foam.(News)

Automotive News Europe, April, 2005 by Stein, Jason

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