Lamborghini boss faces new challenge; Customers' needs are changing as brand sales grow.(News)

Automotive News Europe,  May, 2005  by Ciferri, Luca

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Byline: Luca Ciferri

Lamborghini has boosted unit sales fourfold and revenues threefold since 2002 largely because of the addition of the Gallardo in 2003.

But the success of the car has created problems for the Italian sports car builder, based here between Modena and Bologna.

"The number of our clients has risen dramatically, and their needs have changed drastically since the arrival of the Gallardo," Lamborghini CEO Stephan Winkelmann, 40, said during his first interview since taking over the carmaker January 1.

Owners of Lamborghini's other car, the ...

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