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Industry: Email Alert RSS FeedProduct gurus aren't the best car CEOs.(chief executive officers)(Column)
Automotive News Europe, May, 2005 by Feast, Richard
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Byline: Richard Feast
Everything in this business revolves around products. Companies blossom or wither on the strength of decisions made by their product planners.
There were therefore great expectations when General Motors announced in September 2001 it had persuaded the semi-retired Bob Lutz to join GM.
Who better to steer GM back on track than the man with a reputation as the best product guy in the business? That's why the recent news of a further GM decline is disappointing.
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It is still too early for the full Lutz effect to show, but the setback raises questions ...
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