Automotive Industry

Hyundai plans to make a luxury car for the US.(Brief Article)

Automotive News Europe, May, 2005 by Treece, James B.

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Byline: James B. Treece

Hyundai will introduce a rear-wheel-drive luxury car in the US in 2007 to test the potential for launching a luxury brand.

An upscale brand to rival Toyota's Lexus would help Hyundai get away from its consumer image as a maker of cheap cars.

The US is a more logical place than Europe to launch a luxury brand because Hyundai thinks consumers there likely would be more willing to accept a new high-end marque.

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Automotive Industry

Hyundai plans to make a luxury car for the US.(Brief Article)

Automotive News Europe, May, 2005 by Treece, James B.

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