He created Korea's motor industry.(Chung Se Yung, Hyundai Corp.)(Obituary)(Biography)

Byline: KEITH CRAIN

It must have been in the late 1980s when I first met the late Chairman Chung of Hyundai.

Chung Se Yung was his name, but everyone called him Chairman Chung.

He had a great personality and introduced me to the Korean auto industry when it was still in its infancy.

In the 1970s, Hyundai had hired a British auto executive, George Turnbull, to go to Korea and build a modern plant.

Hyundai built the plant on the ocean in the south, next to the group's shipbuilding operation. It's a huge manufacturing complex.

Then Chairman Chung hired Giorgetto ...