Jaguar will promote itself as lean and green; New diesel should boost XJ sales in Europe 50%.(News)(Column)

Automotive News Europe,  June, 2005  by Weernink, Wim Oude

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Byline: Wim Oude Weernink

Jaguar wants to win new customers for the XJ by showcasing the car's green credentials.

"We will be telling [potential customers] about our environmental friendliness in the luxury segment," said Stephen Perrin, Jaguar's global marketing director, at the presentation of the XJ's new 2.7-liter V-6 diesel here.

Because of its all-aluminum body structure the XJ is hundreds of kilograms lighter than rivals in the upper-premium segment.

With less weight to move, the diesel-powered XJ uses 8.1 liters per 100km and produces 214 grams of CO2 ...

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