Automotive Industry
Industry: Email Alert RSS FeedGermans cut back incentives in US.(News)(Column)
Automotive News Europe, June, 2005 by Kurylko, Diana T.
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Byline: Diana T. Kurylko
New products are helping German automakers keep their US incentive spending low, especially when compared with US-owned luxury brands.
In May, European brands spent an average of $1,877 (about [euro]1,540) on incentives - including dealer cash and lease subvention. That's down from $1,919 a month earlier, according to industry research company Edmunds.com.
The European numbers would have been even lower if it weren't for heavy spending by US-owned brands.
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For instance, Jaguar spent an average of $4,240 per vehicle on incentives. Volvo's cost was ...
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