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Industry: Email Alert RSS Feed4wd specialists bet on horses; Asian, UK automakers use equestrian events to reach customers.(News)
Automotive News Europe, June, 2005 by Morton, Ian
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Byline: Ian Morton
Mitsubishi, Land Rover and SsangYong literally are increasing their horsepower in Europe.
The four-wheel-drive specialists are using equestrian competitions to reach customers in the UK, Holland and Italy.
Mitsubishi Motors UK has sponsored one of the UK's premier equestrian events, the Badminton Horse Trials, for 13 years and plans to continue doing so through 2007.
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During the next two years Mitsubishi will spend more than [euro]2 million ([euro]2.9 million) on the event, its largest single expenditure accounting for up to 15 percent of the company's ...
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