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Industry: Email Alert RSS FeedDesign is next step in GM Europe's brand integration; Center in Germany will lead styling for Opel, Vauxhall, Saab.(News)
Automotive News Europe, July, 2005 by Weernink, Wim Oude
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Byline: Wim Oude Weernink
General Motors' next step in integrating brand-related activities in Europe will be a European design center in Russelsheim, Germany, that opens in January.
The center will lead future design of Opel, Saab and Vauxhall models. It is similar to other GM regional design centers in Brazil, China, Korea and Australia.
The center will incorporate GM Europe's former Swedish-based advanced design center.
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But Russelsheim won't be the only GM design facility in Europe. Saab will establish a separate brand center in Sweden, which will house designers, ...
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