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Citroen UK happy with VAT incentive; Tax break doesn't boost sales, but it helps hold share.(News)(Value Added Tax)

Automotive News Europe,  July, 2005  by Morton, Ian

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Byline: Ian Morton

Citroen UK says the 17.5 percent discount it gave car buyers in May was a success despite a drop in its overall retail sales compared with May 2004.

The company said the promise to pay customers' value-added tax helped it sell 4,506 cars in May, maintaining a 5.3 percent share of the UK retail market. May retail sales in the UK slipped to 85,377 units compare with 90,135 in May 2004.

"We are happy that our VAT-free and cashback offers are helping to maintain our share of a difficult market," Citroen UK spokesman Julian Leyton said.

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