Moonraker project seeks marketing savvy for VW; German carmaker aims to probe loss of US appeal.(News)

Automotive News Europe,  August, 2005  

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Byline: Diana T. Kurylko

Volkswagen group Chairman Bernd Pischetsrieder has sent a group of specialists to the US to help fix the German brand's problems in the world's biggest auto market.

The team - which is named Moonraker after a 1955 Ian Fleming James Bond spy book - is traveling the US in search of marketing insights.

Moonraker is the pet project of Pischetsrieder, who lamented that VW's $1.29 billion ([euro]1.04billion) loss in North America last year was unacceptable. The group is headed by Stefan Liske, director of group product strategy and former head of BMW's X3 ...

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