France shows the way for Lancia.(new model sales)(Brief Article)

Automotive News Europe,  September, 2005  by Ciferri, Luca

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Byline: Luca Ciferri

Lancia has boosted its sales in France by separating its sales operations from sister brand Fiat. It plans a similar strategy for other European markets.

"France is showing that Lancia has a future outside Italy," said Antonio Baravalle, Lancia's brand director.

In France, Lancia now has its own country manager who works in Fiat Auto's Paris office. The brand also has three field managers working with dealers.

Lancia's long-term target is to sell 18,000 cars a year in France, up from an expected 4,500 units this year.

Baravalle said ...

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