Confidential.(ATG's teleshipping on BestsellerTV, BMW AG's forecast of sales and Regie Nationale des Usines Renault's advertising on safety)

Automotive News Europe,  October, 2005  

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Teleshopping for a bargain

Now Germans can buy cars on television.

This month, German car dealer ATG started selling cars on BestsellerTV, a German teleshopping channel transmitted via satellite. ATG is a subsidiary of Jutten & Koolen, an independent importer and re-importer of EU vehicles.

"We talk about one vehicle for an hour," said Bernd Jutten, CEO and founder of Jutten & Koolen. "We show the exterior and our dealership, and then we talk about the deals."

After two weeks, Jutten said the results are "encouraging." The first ads ...

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