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Industry: Email Alert RSS FeedSsangYong targets young buyers; Korean SUV maker will add entry-level model next year.(News)
Automotive News Europe, October, 2005
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Byline: Norman Thorpe
Korean automaker SsangYong will launch a small SUV in Europe next autumn that will compete against the Kia Sportage and Hyundai Tucson.
The Actyon goes on sale in Korea next year and is expected to debut in Europe at the Paris auto show next September. It will arrive in European showrooms in early 2007.
SsangYong says the name Actyon combines "action" and "young." In its advertising, the automaker will target 20- to 30-year-olds.
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The company expects to sell 30,000 Actyons a year in Europe, although that could change, based on ...
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