Automotive Industry
Industry: Email Alert RSS Feed'Zoom-zoom' stays, says Mazda chief.(News)(Brief Article)
Automotive News Europe, October, 2005 by Treece, James B.
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Byline: James B. Treece
Mazda's top global marketer has no intention of giving up the successful "zoom-zoom" advertising tag line.
"Not on my watch," said Dan Morris, Mazda's senior managing executive officer in charge of marketing, sales and customer service.
Strong sales for Mazda worldwide back up Morris's support for the "zoom-zoom" slogan.
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From March through August and into preliminary numbers for September, "every month has been the best in the last 10 years," Morris told Automotive News, Automotive News Europe's sister ...
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