Automotive Industry
Industry: Email Alert RSS FeedAuto industry is world's No. 1 media buyer; Carmakers outspent nearest competitor by more than [euro]5 billion.(News)(Brief Article)
Automotive News Europe, November, 2005
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Byline: Douglas A. Bolduc
The auto industry is the world's biggest media buyer.
Automotive companies spent $22.7 billion (currently [euro]19.4 billion) on advertising last year, 12.8 percent more than the year before. The second-highest spenders were personal care product makers at $17.2 billion.
The data comes from Automotive News Europe's sister publication Advertising Age.
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Volkswagen was the top spending automaker in Germany and No. 7 overall in the country. In France, PSA/Peugeot-Citroen outspent Renault, and in Italy Fiat invested more than $109 million to ...
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Most Popular Articles in Autos
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- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »