How it all began.

Automotive News Europe,  February, 2006  by Crain, Keith

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Byline: KEITH CRAIN

It wasn't long after I was appointed publisher of Automotive News in 1971 that I started to travel to Europe to learn more about the auto business there.

At that time Volkswagen was a big player in the US, Mercedes-Benz was trying to figure out how to get a foothold in the market and BMW was wrestling with its distributor.

There also were a lot of small European companies doing business in the Americas.

Saab and Volvo were selling cars in the US as were Fiat, Alfa Romeo, Renault and Peugeot. Rolls-Royce, Bentley, Jaguar and Land Rover represented ...

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