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Industry: Email Alert RSS FeedEuropeans want more 7-seat Q7s.(Audi UK's Q7)(Brief Article)
Automotive News Europe, February, 2006 by Stein, Jason
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Byline: Jason Stein
Audi has learned that Europeans want more seats in their SUVs.
Pre-launch research led the German automaker to believe that fewer than 30 percent of the potential customers for its Q7 premium SUV would ask for versions with a third row of seats.
But more than half of the 11,000 orders for the Q7 have been for variants with room for seven in a three-row configuration, said Ulrich Hackenberg, Audi's head of concept development.
"That is something we didn't expect," he said at a recent press event here for the Q7.
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