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Industry: Email Alert RSS FeedKia, Hyundai show their cars for Europe; Cee'd, Genus aim to boost Korean brands' volume sales.(News)
Automotive News Europe, March, 2006
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Byline: Jason Stein
Kia will use its Cee'd concept car as its volume driver in Europe, said Kia Europe Senior Vice President Jean-Charles Lievens.
Kia wants to boost its sales to 500,000 units in 29 European countries within three years - an increase of 60 percent, Lievens said.
The production car from the Cee'd concept will fuel Kia's growth while shedding the brand's budget image. The Cee'd previews a five-door, lower-medium hatchback that will be built in Kia's new plant in Zilina, Slovakia, beginning in December.
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"The Cee'd is our new statement in Europe," ...
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