Automotive Industry

Personnel.(People)(Jochen Sengpiehl appointed as marketing manager for Volkswagen AG)(Frank Bekemeier appointed as vice president for carmaker's technical center)(Werner Wilhelm appointed as vice president of Magna Steyr AG und Company KG)

Content provided
in partnership with

Sengpiehl will head VW marketing

MUNICH - Jochen Sengpiehl is the new marketing manager for Volkswagen brand passenger cars.

Sengpiehl, 37, joins VW from Daimler-Chrysler where he was the manager of marketing communication.

Sengpiehl takes over for Jorn Hinrichs, who is moving to Seat, VW's subsidiary in Barcelona, Spain.

Hinrichs will be Seat's new international marketing manager.

Hinrichs headed VW brand marketing since 2002. He launched VW's award-winning "Aus Liebe zum Automobil" (For the love of the car) campaign.

Most Popular Articles in Autos: Service Slants; 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...; Transmission considerations: beyond the manual gearbox; Buell Motorcycle engineering, innovation, & dedication: in an industry ...; 100 + 10: America's oldest automotive magazine celebrates its 110th year ...; More »

In another personnel change, ...