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Industry: Email Alert RSS FeedBrands with clear strategies do best, report says; McKinsey: Mainstream carmakers losing market to premium, bargain specialists.(News)
Automotive News Europe, May, 2006 by Snyder, Jesse
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Byline: Jesse Snyder
Mainstream automakers are "lost in the middle"of a polarizing global market and losing ground to premium or low-end brands with clearer strategies, a McKinsey & Co. study finds.
In a report to be released today (May 15), McKinsey researchers see value specialists and luxury automakers taking a growing share of auto sales worldwide. To combat the trend over the next decade, the authors of RACE 2015 urge midmarket players to abandon traditional something-for-everyone approaches and apply a clear brand strategy throughout their operations.
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