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Car brands are strong, but fading.(News)

Automotive News Europe,  May, 2006  by Snyder, Jesse

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Byline: Jesse Snyder

Automobiles have some of the most powerful brands in the world and European marques are among the strongest, say market researchers Millward Brown in an annual ranking of global brands.

Led by Toyota, 11 car marques are among the top 100 global brands in 14 categories of products and services, according to the BrandZ Most Powerful Brand study released this month. The study rated the monetary value of these 11 brands at $151 billion ([euro]123 billion).

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But auto's momentum is falling behind other, hotter sectors such as luxury goods and apparel in the ...

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