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Industry: Email Alert RSS FeedVW pins its China hopes on the 'cool' Sagitar sedan; New car targets young professionals.(News)(Volkswagen-China)
Automotive News Europe, May, 2006 by Sima, Katherine
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Byline: Katherine Sima
Volkswagen is targeting young professionals with the Sagitar, its latest car for the Chinese market.
The Sagitar lower-medium sedan is the first vehicle launched under VW's Olympic restructuring program, which is aimed at reversing the German carmaker's declining market share in China.
It's also the first attempt by VW to attract consumers in one of 48 Chinese car-buyers' segments identified by the company during market research.
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Weiming Soh, Volkswagen China's vice president of sales and marketing, described the Sagitar as "a vehicle that is ...
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- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
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- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
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