Edouard Michelin was 'a breath of fresh air'; Young executive thrust tire maker into the spotlight.(Obituary)

Automotive News Europe,  June, 2006  by Saint-Seine, Sylviane de

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Byline: Sylviane de Saint-Seine

Edouard Michelin changed the way people view his family's business during his six years as head of the tire maker.

"He brought the company a breath of fresh air while keeping with the family tradition for quality," said Noel Goutard, former chairman of French supplier Valeo.

Said David Weill, a principal at consultant A.T. Kearney in Paris: "He brushed up the company's brand image."

Michelin died in a boating accident in western France on May 26. He was 42.

Michelin, the great-grandson of the company's founder and ...

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