Porsche makes sports car push in China; Clinics in Shanghai let potential customers 'touch and feel' brand.(News)(Brief article)

Automotive News Europe,  June, 2006  by Madden, Normandy

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Byline: Normandy Madden

Porsche wants more Chinese to drive its sports cars.

Rich consumers in China tend to hire chauffeurs to drive their Mercedes-Benz or BMW vehicles. But Jebsen & Co., the Porsche importer for China, thinks the time is right for wealthy Chinese to invest in a flashier second or third car.

The company is making a major push to promote Porsche's sexiest models in a country that historically has not been a major market for sports cars.

Of the 91,219 vehicles Porsche sold worldwide last year, only 857 were sold in China. But that figure represented ...

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