CEO of ultraluxury brand: Ulrich Bez.(Special Report)(Aston Martin Lagonda Ltd.)(Brief article)

Automotive News Europe,  August, 2006  

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Aston Martin CEO

Age: 63

When Ulrich Bez became Aston Martin CEO in July 2000 the luxury sports car maker was struggling. The Ford-owned British premium brand was a cash-strapped builder of expensive, offbeat sports cars for a limited clientele.

Bez focused Aston Martin on a much clearer set of values.

The German native who previously worked for Porsche and BMW not only has Aston Martin producing more models, but the cars appeal to a much wider audience. The reason is the customers can expect the same quality, performance and unique styling from every Aston Martin.

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