Volvo must make up for lost time.(Opinion)(Volvo Deutschland GmbH)

Automotive News Europe,  August, 2006  by Feast, Richard

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Byline: Richard Feast

No carmaker misses its sales targets as consistently as Volvo. Can Fredrik Arp, chairman and CEO since October, succeed where his predecessors failed?

Arp has a two-pronged strategy, though his sales target is worryingly familiar: 600,000 units a year by 2009.

Going back more than 20 years, when Volvo's annual worldwide car sales were below 400,000, the aim was always to hit 600,000 within the next few years. From Pehr Gyllenhammar onward, a succession of chief executives said so.

But the most Volvo ever sold in one year was 456,000 in 2004. Sales ...

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