Automotive Industry
Industry: Email Alert RSS FeedM-B taps into Japan design; Small studio is known for its modeling expertise.(News)(Daimler-Benz AG)
Automotive News Europe, September, 2006 by Treece, James B.
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Byline: James B. Treece
Tucked behind a Mazda dealership and across from a Yoshinoya "beef-in-a-bowl" fast-food outlet in Yokohama, a city south of Tokyo, sits a seeming anomaly: the Mercedes-Benz Advanced Design Studio.
Mercedes-Benz incorporates classic Teutonic styling, but finds value in having a design studio in Japan. Though small, the studio's staff helps Mercedes to stay abreast of the latest trends in design, luxury goods and high technology.
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The studio's role within DaimlerChrysler can best be seen by the concept cars it has produced: the ...
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