Automotive Industry

Dealers brand together.

Automotive News Europe, September, 2006

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Multibranding has become a hot topic since the EU forced automakers to allow their franchised dealers to sell cars from rival brands in 2003. Dealers such as Kroymans, which plans to open more multibrand outlets like this one in Dusseldorf, ...

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Automotive Industry

Dealers brand together.

Automotive News Europe, September, 2006

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