Automotive Industry
Industry: Email Alert RSS FeedAutomakers go too far with their niche-car mania.(Opinion)(Viewpoint essay)
Automotive News Europe, October, 2006
 | Content provided in partnership with |  |
Automakers are offering too much choice.
The market is flooded with alternative body styles and variants. Its seems like every carmaker wants to confuse the car-buying public with an ever broader offering.
Why? Because the public wants it, or so the automakers claim.
But a close look at the latest western European sales data from market researchers JATO shows that most carmakers rely on their three best-selling models for more than two-thirds of their sales.
- Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »
For premium carmakers Audi and BMW, that dependence is even higher: 92 percent for Audi and 81 percent for BMW. ...
Read the rest of this article with a Free Trial at HighBeam Research.Find Research Guides for:
Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »