Kia gives new Cee'd top warranty; Decision to offer 5 to 7-year deal follows visit by 2 rivals.(News)

Automotive News Europe,  October, 2006  by Ciferri, Luca

• E-mail
• Print
• Link

Byline: Luca Ciferri

Kia hopes to lure buyers for its new lower-medium Cee'd with Europe's longest warranty: five-year bumper-to-bumper and seven-year or 150,000km powertrain coverage.

Kia says that is the longest car warranty ever offered in Europe.

"Kia's claim is probably correct," said Colin Dobinson, marketing director at MSX International, a UK-based consultancy that specializes in auto warranties.

Since 2002, the EU has mandated that automakers offer a two-year warranty on the entire vehicle.

In continental Europe, most automakers offer the minimum ...

Read the rest of this article with a Free Trial at HighBeam Research.